Description
An essential book for anyone who has an idea, product or business they want to market to other people.
Seriously easily to understand, very helpful and just the ticket for creating a product that stands out from the get go- a purple cow!
From Forbes.com:
In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.
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Created on 20 Jun 2012
in Books
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$30 bond - authorisation only
Owned by Bek L
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